TÜROB to Participate in IBTM World Barcelona 2026

TÜROB – The Hotel Association of Türkiye is set to participate in IBTM World Barcelona 2026, recognized as one of the premier gathering points for the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Scheduled to take place in Barcelona, Spain, between November 17–19, 2026, the exhibition convenes numerous destinations, convention centres, hotels, event planners, convention and visitors bureaus, and tourism professionals each year, shaping the global congress and meeting tourism landscape.

TÜROB will be hosted at the 260-square-metre Türkiye Pavilion (Stand E-50), organized in cooperation with the Ministry of Culture and Tourism and the Türkiye Tourism Promotion and Development Agency (TGA).

Evaluating the participation, TÜROB President Müberra Eresin highlighted the vital role of congress and MICE tourism in achieving Türkiye’s high-value tourism objectives and enhancing its international competitiveness:

"MICE tourism is not merely about meetings and events; it is a strategic sector that directly contributes to economic development, city branding, and the sustainable diversification of tourism. Generating demand throughout all 12 months of the year, this sector drives economic momentum across various industries, from hospitality to gastronomy. With key destinations such as Istanbul, Antalya, Izmir, and Ankara, supported by robust accommodation infrastructure and experienced talent, Türkiye possesses significant potential in international congress and MICE tourism.

The enduring demand for in-person meetings and conventions further amplifies these opportunities. Strengthening Istanbul’s capacity to host prestigious international events and consolidating its position among Europe’s top congress destinations remains of paramount importance. Our ultimate objective is to establish Istanbul and Türkiye permanently among the world's top 10 congress destinations. At TÜROB, we aim to increase Türkiye’s market share in the global MICE industry and drive tourism revenues by deepening cooperation with sector stakeholders."

For detailed information about the exhibition, please visit: https://www.ibtmworld.com/

Institutions and Organizations Represented within the Türkiye Pavilion (in alphabetical order):

1. Ajet

2. Akra Hotels

3. AquaMICE

4. Barut Hotels Group

5. Blue DMC Türkiye

6. CVK Hotels & Resorts

7. Divan Hotels, Resorts & Venues

8. DoubleTree by Hilton Avanos - Cappadocia

9. Ela Excellence Resort Belek

10. Elite World Hotels & Resorts

11. Fox DMC

12. g2o Travel & Events

13. Grand Hyatt Istanbul

14. Idee Travel & Events

15. Istanbul Convention & Visitors Bureau

16. Izmir Chamber of Commerce

17. İzmir Marriott

18. Mercan DMC Türkiye

19. Meridian MICE

20. Moris DMC Türkiye

21. Nest Congress & Exhibition Center

22. Nirvana Hotels

23. Park Hyatt Istanbul Maçka Palas

24. Radisson Blu Sisli

25. Radisson Blu President Old Town Hotel

26. Raffles Istanbul

27. Regnum Hotels

28. Sheraton İstanbul City Center

29. Signa The Medaegean

30. StimPol Destination Management Türkiye

31. Susesi Luxury Resort

32. Swissotel Buyuk Efes, Izmir

33. Swissotel Resort & Spa, Çeşme

34. Swissotel the Bosphorus, Istanbul

35. Tekser DMC

36. The DMC Istanbul

37. The Marmara Hotels

38. The Grand Tarabya Managed by Accor

39. Turkish Airlines

40. TÜROB – The Hotel Association of Türkiye

41. Venus DMC