ICCA 2014 Uluslar arası Kongre ve Toplantı istatistikleri açıklandı...

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Uluslararası kongre sektörü birliği olan ICCA'nın her yıl Mayıs ayında yayınlanan ve bir önceki yılın istatistiki verilerinden hazırlanan raporu açıklandı.

Uluslararası Kongre ve Konvansiyonlar Derneği istatistiklerine göre İstanbul, 2014 yılında en çok tercih edilen kongre şehirleri sıralamasında dünya 9'uncusu olarak ilk 10'da yerini aldı.

2014 yılının istatistiklerine göre dünya kongre şehirleri arasında destinasyon tercihlerinde İstanbul, gerçekleştirilen 130 kongre ile dünya 9'uncusu olurken, Türkiye gerçekleştirilen organizasyon sayısı bakımından ülkeler dünya sıralamasında 19. Sırada yer aldı.

Geçen yılın verilerine göre Paris ilk sırada yer alan şehir olurken, ülkeler sıralamasında birincilik ABD'ye ait oldu.

ICCA 2014 statistics released: Paris remains number one city, USA top country

11 May 2015

ICCA’s eagerly awaited annual statistics on the number of rotating international association meetings hosted by countries and cities show few major shocks.

Paris retains the top rank, with Vienna swapping places with Madrid and moving up from three to two, and Berlin and Barcelona swapping places at four and five respectively. With regular jockeying for position between rival destinations, numerous short-term reasons why space isn’t always available for association meetings and with more meetings still to be discovered by ICCA and its members, these don’t represent any dramatic changes.

Table 1: Top 20 city ranking by number of meeting organised in 2014

Rank	City	# Meetings in 2014
1	Paris	214
2	Vienna	202
3	Madrid	200
4	Berlin	193
5	Barcelona	182
6	London	166
7	Singapore	142
8	Amsterdam	133
9	Istanbul	130
10	Prague	118
11	Brussels	112
12	Lisbon	109
13	Copenhagen	105
14	Beijing	104
15	Seoul	99
16	Hong Kong	98
17	Budapest	97
	Rome	97
19	Stockholm	95
20	Taipei	92

The top five countries all remain in that top echelon, with USA retaining top ranking, Germany and Spain ranking two and three, whilst UK and France swap places into fourth and fifth place respectively.

Table 2: Top 20 country ranking by number of meeting organised in 2014

Rank	Country	# Meetings in 2014
1	U.S.A.	831
2	Germany	659
3	Spain	578
4	United Kingdom	543
5	France	533
6	Italy	452
7	Japan	337
8	China-P.R.	332
9	Netherlands	307
10	Brazil	291
11	Austria	287
12	Canada	265
13	Australia	260
14	Sweden	238
15	Portugal	229
16	Switzerland	226
17	Republic of Korea	222
18	Argentina	191
19	Turkey	190
20	Belgium	187

ICCA undertook a major review of historical data over the last twelve months, removing all meetings from the statistics which no longer met the strict three-country rotation criterion and clamping down on single meetings which might previously have appeared as multiple separate meetings. As a result the normal levels of growth appear to be slightly reduced, even though ICCA believes that the underlying rate of growth is almost certainly still robust.

ICCA CEO Martin Sirk commented: “What was striking in this year’s exercise is actually the very large number of meetings we identified over the last twelve months for the year 2013 – more than 600 meetings were identified worldwide, and we’re pretty certain we’ll have equal success in finding more qualifying 2014 meetings over the next twelve months. Most commentators are naturally focusing on the new 2014 rankings, but the nature of this business means that we always continue to identify many qualifying meetings long after each annual announcement. We can’t stress this point strongly enough: ICCA’s rankings are a snapshot of a moment in time of a database designed for sales and marketing purposes, for a very specific segment of the market, a segment moreover where decisions are made three to six years in advance. Any destination wishing to accurately present its true performance in the international meetings field needs to complement the ICCA statistics and rankings with its own robust measurement of all meetings business won for the future and hosted in the past year. With our new ICCA Statistics Tool, ICCA members can also now extract data on meetings that are especially important for their destination, for example if they’re primarily interested in meetings of more than 1,000 delegates, or which are related to a particularly important segment of the association market, such as medical sciences – we expect to see many ICCA members communicating their rankings in these specific type of meetings, and not just relying on their position in our overall rankings”.

ICCA’s international association meetings tables are published every year. To be included, meetings must be held on a regular basis, have at least 50 delegates, and rotate between at least three countries.

The full ICCA statistics reports are only available to ICCA members. Comprehensive rankings for all countries and cities will be released to non-ICCA members and the media on 15 June.

Infographic:

ICCA 2014 Statisttics

- See more at: http://www.iccaworld.com/npps/story.cfm?nppage=4852#sthash.82mQRLRw.dpuf

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