Uzakrota Global 2025 was held in Istanbul.

The Uzakrota Global 2025 travel summit was held at the Hilton İstanbul Bosphorus Hotel. The opening ceremony was attended by Association of Turkish Hoteliers (TÜROB) President Müberra Eresin along with TÜROB Board Member Mustafa Topaloğlu.

This year's summit was attended by more than 15,000 tourism technology brands, airlines, cruise companies, hotel chains, travel agencies and tour operators from 110 countries.

In her opening speech, TÜROB President Müberra Eresin thanked Uzakrota founder Gökhan Erdoğan and emphasized that tourism is now a sector that sets the direction in technological transformation. President Eresin stated that, as of 2025, artificial intelligence, big data, the Internet of Things and sustainable technologies have become the fundamental elements determining tourism's strategic roadmap. Noting that the guest of the future expects a more personalized, secure and end-to-end integrated experience, Eresin said that the sector needs to transform rapidly in many areas, from carbon-neutral hotels to cybersecurity. Emphasizing that Türkiye holds strong potential in this transformation, Eresin said, “The countries that shape tourism's 2030 will be the countries that set out a vision in 2025.”