Ukrainian tourism market racing toward a record...

The promotional activities launched by the Turkish Hoteliers Association (TÜROB) in Ukraine—in cooperation with the Ministry of Culture and Tourism and THY, with the aim of broadening options in tourism markets—have begun to bear fruit. As part of the promotional activities carried out in accordance with the conditions of each market, after Kiev and Odessa, a third workshop in Ukraine was held in Kharkiv. At the event, which attracted intense interest from Ukrainian tourism professionals, 980 one-on-one meetings were held within 3 hours.

In this context, the Ukrainian tourism market, designated as the pilot country in the promotional efforts, is rapidly progressing toward becoming a ‘success story’ for tourism professionals. Making an assessment of the Ukrainian market, TÜROB President Müberra Eresin noted that tourists coming from Ukraine—which sends the most tourists to Turkey—have begun to prefer, in addition to Antalya, other destinations such as İstanbul, Cappadocia, Kayseri, İzmir and Sapanca. Stating that they expect the number of Ukrainian tourists to set a new record this year, Eresin said: “While 1 million 386 thousand Ukrainian tourists came to Turkey in 2018, this figure reached 211 thousand in the first 4 months of this year, an increase of 14 percent. By the end of the year, we expect the number of Ukrainian tourists to exceed 1.5 million. Although Turkey is visited mainly for beach tourism during the summer months, with the intense interest in İstanbul, Kayseri, Cappadocia, İzmir and Sapanca, a potential spread across the entire year is in fact observed.”

http://www.turob.com/tr/bilgi-merkezi/basin-bultenleri/ukrayna-turizm-pazari-rekora-kosuyor