TÜROB (the Association of Turkish Hoteliers) has stepped up its activities to increase its market share in Iran...

A promotional push in Iran from TÜROB

The Association of Turkish Hoteliers is stepping up its promotional activities targeting Iran, from which we host 1.5 million tourists per year.

The Association of Turkish Hoteliers (TÜROB) is launching a promotional push targeting Iran, one of Turkey's largest tourism markets. As the first step of this push for 2017, TÜROB is taking part in a broadly attended workshop and the TITE International Tourism Fair to be held in Tehran, the capital of Iran. TÜROB will participate in the fair, to be held on February 6-9, within the Turkey stand coordinated by the Ministry of Culture and Tourism. Ahead of the fair, a workshop and gala program with around 400 participants is planned, with the support of the Ministry of Culture and Tourism and organized by TÜROB and Sea Travel.

1.5 million Iranians are coming
Making an assessment on the subject, TÜROB Vice President and Chair of the Fairs, Promotion and Marketing Committee Müberra Eresin recalled that the number of Iranian tourists coming to Turkey has surpassed 1.5 million and said, "Owing to both geographical proximity and cultural and social closeness, our country is one of the most attractive destinations for Iranian tourists." Pointing out that, in the current period, TÜROB has decided to give priority to the markets from which the fastest returns can be obtained, Eresin said: "We believe that, in this sense, Iran is among the right options. For this reason, given the structure of the market and in order to achieve the efficiency we want ahead of the Nowruz holiday, in addition to our participation in the fair we have planned a workshop and gala program beforehand at which we can bring all buyers together and increase our relations and cooperation. Our Ministry also attaches importance to this market and did not withhold their support from us. Within the scope of the workshop and the fair, our primary goal will be to market our destinations.

We believe that we will see the positive results of these initiatives during Nowruz, Iran's biggest holiday," she said.

For detailed information about the fair;
http://www.titexgroup.com/iran-htt