TÜROB President Müberra Eresin's Tourism Week message...

Today the concept of tourism, far beyond the familiar notions of travelling, discovering new places and getting to know different cultures, has become a socio-cultural force, an important diplomatic tool in foreign relations, and a fundamental pillar of the economy, particularly in countries that are tourism brands such as Türkiye.

Tourism is a living industry with a spirit that adds value to both the tourist and the destination, broadens our vision and touches all of our lives.

In this respect, our country is in a very fortunate position both in terms of its natural and geographical conditions, and it secures a competitive advantage with its developed infrastructure and its human resources. Ensuring the sustainability of this strength and value is the duty of the entire society, first and foremost the public authorities and we, the sector's stakeholders.

The foundation of an all-round success can be laid by conveying to all our citizens, all our institutions and all businesses the awareness of tolerance, open-mindedness and proper communication, the most important criterion of tourism, as a social duty. As TÜROB, we will continue to act with this awareness and responsibility at all times, and to work to add value to our country in the best possible way.

With these thoughts, I would like to underline once again the importance of Tourism for a better future and a better life, I celebrate Tourism Week for the entire tourism community, our hard-working tourism employees and our people, and I extend my affection and respect to my esteemed colleagues.

Respectfully,

Müberra ERESİN

TÜROB-Association of Turkish Hoteliers President