TÜROB President Müberra Eresin: “The İstanbul Tourism Fair should enter the world’s top 3.”

The İstanbul Tourism Fair, which has become one of the most important gatherings of Turkish tourism, opened its doors to visitors in İstanbul.

The opening ceremony, hosted by Dream Project CEO and Board Member Volkan Ataman, was attended by TÜROB President Müberra Eresin, as well as the Deputy Prime Minister of the Turkish Republic of Northern Cyprus (TRNC) and Minister of Tourism, Culture, Youth and Environment Fikri Ataoğlu, İstanbul Deputy Governor Yücel Gemici, İstanbul Metropolitan Municipality Deputy Mayor Nuri Aslan, Turkey Tourism Promotion and Development Agency General Manager Sinan Seha Türkseven, İstanbul Chamber of Commerce Board Member and Tourism Development and Education Foundation (TUGEV) Deputy Chairman Bahadır Yaşık, Turkey Tourism Investors Association (TTYD) Chair Oya Narin, Mediterranean Touristic Hoteliers and Operators Association Chairman Kaan Kaşif Kavaloğlu, Association of Turkish Travel Agencies (TÜRSAB) Deputy Chairman Hasan Eker, foreign mission representatives, and numerous guests and members of the press.

Speaking during the opening program, TÜROB President Müberra Eresin said: “Thanks to the face-to-face meetings, sector-wide exchanges of information and international connections carried out within the scope of ITF 2025, future trends in tourism can be identified more clearly. İstanbul more than deserves such a comprehensive and visionary event. As TÜROB, we wholeheartedly support the goal of this fair entering the top three tourism fairs worldwide, and we will continue to walk this path together with the sector.”

About the Fair:
The İstanbul Tourism Fair, held for the third time this year, has the distinction of being an event open only to professional visitors. At the fair, held in an indoor area of approximately 10,000 square meters, 296 participating companies—ranging from sector organizations, including TÜROB, to hotel chains, tour operators, airlines and local administrations—are coming together with tourism professionals from 50 different countries. While approximately 2,500 B2B (business-to-business) meetings are planned to be held during the fair, the event is expected to be visited by more than 15,000 tourism professionals. In addition, various sector panels, talks and presentations are being held with the participation of more than 70 national and international speakers.

The fair will remain open to visitors until Friday, 26 September 2025.