TÜROB President Müberra Eresin Joins BloombergHT Live Broadcast

Müberra Eresin, President of TÜROB-Türkiye Otelciler Birliği (the Association of Turkish Hoteliers), was the live guest of Alara Akgün on the “İş Dünyası” (Business World) program broadcast on BloombergHT.

Addressing the Formula 1 races planned to be held once again in Istanbul as of 2027, President Eresin noted that such global organizations make significant contributions both to promoting the city and to the accommodation sector. She pointed out that, in addition to boosting occupancy rates, large-scale events would raise Türkiye’s brand value and tourism revenues.

President Eresin also answered questions regarding developments in global tourism, expectations, and the work being carried out.