TÜROB President Müberra Eresin discussed next-generation reservation systems with young Chinese tourism professionals.

The President of the Association of Turkish Hoteliers (TÜROB), Müberra Eresin, met in Istanbul with young Chinese tourism professionals and software developers. At the meeting, possible digital partnerships were discussed in light of the increasing air traffic and tourism relations between the two countries.

The main focus of the talks was making Türkiye, and especially Istanbul, more visible in the Chinese market through next-generation hotel and flight reservation systems. There was an exchange of ideas in particular on increasing promotion and accessibility through digital platforms and mobile applications targeting the younger generation.

In her assessment following the meeting, President Eresin said, "This gathering we held with young Chinese tourism professionals helped us better understand changing travel habits, alongside technological transformation and especially the significant increase in the number of young Chinese tourists. Representing Türkiye more strongly on digital platforms is of great importance, particularly for attracting young Chinese tourists to our country."