TÜROB President Müberra Eresin Attends Türkiye Promotional Event in the United States

Müberra Eresin, President of TÜROB – the Association of Turkish Hoteliers, attended the "Go Türkiye Destination Promotion Event" held at Türkevi in New York, USA, in cooperation with the Ministry of Culture and Tourism, the Turkey Tourism Promotion and Development Agency, and Turkish Airlines. Speaking at the opening of the event, TÜROB President Müberra Eresin provided the participants with information about TÜROB and shared her hopes that the event would contribute to the tourism of both countries.

The event, which began with opening speeches, was highly productive and saw strong participation. B2B meetings were held between hotels, travel agencies and DMCs from Türkiye — led by TGA, TÜROB, THY and the Istanbul Convention and Visitors Bureau — and travel agency, tour operator and media representatives from the United States. The tourism professionals who attended the event had the opportunity to evaluate mutual cooperation possibilities. B2B events stand out as a productive and results-oriented promotion method, particularly because they bring together the right target audience.

As the program continued, a conference and photography exhibition titled "Troy: Where Myth Meets History," which drew great admiration from all participants, was also held at Türkevi.