TÜROB President Müberra Eresin attends the "Trip.com Group Türkiye Partner Summit" event

The "Trip.com Group Türkiye Partner Summit" event, organised under the coordination of the Ministry of Culture and Tourism, hosted by the Türkiye Tourism Promotion and Development Agency, and held in cooperation with the Association of Turkish Hoteliers (TÜROB), took place at the Istanbul Congress Centre.

At the event, TÜROB members along with numerous hotel and travel agency representatives from across Türkiye came together with senior executives and sales agents of Trip.com Group, one of the world's leading international travel platforms.

The programme began with the opening speeches of TÜROB President Müberra Eresin and TGA Deputy Director General Dr. Elif Balcı Fisunoğlu. Trip.com officials then delivered a comprehensive presentation on the company's global operations, growth strategies and plans for the Turkish market.

In her speech, TÜROB President Müberra Eresin drew attention to the rapidly strengthening China–Türkiye tourism relations and noted that there had been a significant recovery in the number of Chinese tourists following the pandemic. Stating that they aim to host 500,000 Chinese visitors in Türkiye by the end of 2025, Eresin emphasised that sector partnerships need to be increased in order to reach the medium-term target of 1 million Chinese tourists.
Eresin also expressed her satisfaction with Trip.com Group's contributions to Turkish tourism, saying that this platform makes an important contribution to enabling Chinese tourists to discover our country more easily and to increasing Türkiye's promotional power.