TÜROB President Müberra Eresin attends the “Nevşehir Cappadocia Promotion Strategy Workshop”...

TÜROB President Müberra Eresin attended the “Nevşehir Cappadocia Promotion Strategy Workshop”, organized in cooperation with the Ministry of Culture and Tourism, the Nevşehir Governorship and Nevşehir Hacı Bektaş Veli University (NEVÜ).

Following the opening speeches, the workshop continued with the "Cappadocia Promotion Strategy Panel" on the theme "New Trends in Destination Promotion Strategies", moderated by Ciner Media Group Ankara Representative, Habertürk columnist and journalist/author Muharrem Sarıkaya. Association of Turkish Hoteliers (TÜROB) President Müberra Eresin, who took part as a panelist alongside Kayseri University Rector Prof. Dr. Kurtuluş Karamustafa, Association of Turkish Travel Agencies (TÜRSAB) President Firuz Bağlıkaya and Turkish Hoteliers Federation (TÜROFED) President Sururi Çorabatır, shared her assessments regarding the work they are carrying out in the region.

Stating that the Cappadocia Region, with its tourism diversity in addition to its unique historical, natural and cultural richness, is one of our country's most important tourism destinations, President Eresin said: "In addition to being a native of Nevşehir, I have for many years continued our work for the region, particularly in promotion, marketing, increasing product diversity and planning investments aimed at developing the region's tourism potential. I thank all those who contributed to organizing this event, which we expect to make significant contributions to the development of tourism in our country and in our Cappadocia region, and I would note that we will closely follow the outcomes of the workshop."

The text of TÜROB President Müberra Eresin's speech