TÜROB President Müberra Eresin attended the “Starway World Best Hotels 2025” awards ceremony.

TÜROB President Müberra Eresin, accompanied by TÜROB Secretary General İsmail Taşdemir, attended the Coral Travel Starway World Best Hotels 2025 Awards Ceremony held at the Axica Congress Center in Berlin.

At the ceremony, hotels that stood out in four separate categories – “Top 100 World Best Hotels,” “Child- and Family-Friendly Hotels,” “Environmentally Friendly Hotels” and “Adults-Only Hotels” – were honored with awards according to the results determined in line with Coral Travel’s guest satisfaction surveys.

In the Top 100 World Best Hotels category, out of more than 6,000 hotels, 56 hotels from Türkiye, 14 from Egypt, 10 from Greece, 6 from the United Arab Emirates, 6 from Spain, 3 from Thailand, 2 from the Maldives, 2 from Tunisia and 1 from Vietnam managed to make it into the top 100.

The ceremony was also attended by World Travel & Tourism Council (WTTC) President Gloria Guevara, German Travel Industry Federal Association (BTW) President Sören Hartmann, Antalya Chamber of Commerce and Industry President Yusuf Hacısüleyman, TÜROFED President Dr. Erkan Yağcı, AKTOB President Kaan Kaşif Kavaloğlu, along with numerous guests, tourism sector representatives and hoteliers.

Speaking at the ceremony, Coral Travel Group Chairman of the Board Ayhan Bektaş stated that they had served more than 39 million guests over the long journey that began in 1992. Bektaş said: “We operate with an integrated structure across all the core areas of the tourism industry, from tour operations to accommodation, from destination services to aviation, and from information technologies to security. Today, with 37 companies and more than 6,000 employees in 21 countries, we reach approximately 3.81 million tourists per year. In 2026, our goal will be to carry the number of tourists we serve to more than 4.23 million, an increase of 11 percent.”

Offering her assessment of the ceremony, TÜROB President Müberra Eresin said: “I consider this awards ceremony organized by Coral Travel to be extremely valuable for our sector, and I congratulate them. The results, which emerged entirely from the compilation of guests’ objective evaluations, constitute an important source of data and development for all our hotels. Awards of this kind, based on guest feedback, are one of the most transparent and most meaningful indicators of service quality. I wholeheartedly congratulate all of our businesses that earned awards by making a difference compared with other hotels in the designated categories. These successes make a strong contribution not only to the brand value of individual facilities but also to that of our destinations and our country’s tourism. The spirit of the awards is based on sustainable quality, guest satisfaction and continuous improvement. The recognition of facilities specialized in child- and family-friendly, environmentally conscious or adults-only concepts is also extremely meaningful in showing the point that diversity and specialization have reached in our sector. I believe that such organizations, while ensuring that quality service is appreciated through the eyes of guests, also create a powerful source of motivation for businesses. I wish that the successes achieved will continue to grow, and I congratulate everyone who contributed.”