TÜROB President Eresin to Attend Türkiye Promotional Event in the United States

Müberra Eresin, President of TÜROB (the Association of Turkish Hoteliers), will attend the "Go Türkiye Destination Promotion Event" to be held at Türkevi in New York, USA, on Tuesday, April 7, 2026, in cooperation with the Ministry of Culture and Tourism, TGA and THY. At the event, which will begin with opening speeches, TÜROB and ICVB from our country, along with tourism organizations, THY, hotels, travel agencies and DMCs, will hold B2B meetings with travel agency and tour operator representatives from the United States. On the same day, a conference and photography exhibition titled "Troy: Where Myth Meets History" will also be held at Türkevi.

TÜROB President Müberra Eresin emphasized that the organization is of great importance for promoting Turkish tourism on the international stage, saying: "The U.S. market, together with THY's ever-increasing direct flights, holds an extremely important and strategic position for our country's tourism thanks to its high spending potential and interest in diverse destinations. Such promotional events open the way for new collaborations by enabling our sector representatives to make direct contact. We consider promotional events of this kind highly valuable in introducing Türkiye's rich cultural heritage, strong accommodation infrastructure and four-season tourism diversity to broader audiences."