TÜROB President Eresin attends the “Cooperation and Future in Tourism Summit.”

Müberra Eresin, President of TÜROB – the Association of Turkish Hoteliers, attended the “Cooperation and Future in Tourism Summit,” organized in collaboration between the International MICE Industry Association (I-MICE) and Istanbul Nişantaşı University, and delivered a speech at the opening of the summit.

In her speech, President Eresin addressed the strategic importance of MICE tourism within the sector and expectations for our country in the period ahead. She also extended her thanks to those who contributed to the organization of the summit, foremost among them I-MICE Association President Işıl Özmen, former President Hüseyin Kurt and the I-MICE Association team, as well as to Istanbul Nişantaşı University Rector Prof. Dr. Ayşegül Komsuoğlu Çıtıpıtıoğlu for hosting the event.

As part of the summit, two separate panels were held with the participation of industry professionals, including TÜROB Presidential Advisors Armin Zerunyan and Uğur Talayhan. In the panels, the MICE industry was examined from the perspectives of hospitality, travel agency services and educational institutions.

As the program continued, a total of 73 hotel businesses and travel agency representatives from different regions of Türkiye held B2B meetings and explored new cooperation opportunities.

At the end of the event, in recognition of TÜROB’s support for the summit, I-MICE Association President Işıl Özmen presented a plaque to TÜROB President Müberra Eresin.