TÜROB President Eresin attended the Tourism Week program.

TÜROB President Müberra Eresin attended the opening ceremony of the Tourism Week program organized by the Istanbul Metropolitan Municipality Tourism Department at Artİstanbul Feshane and delivered a speech.

In her speech at the ceremony, President Eresin emphasized the importance of public-private sector cooperation for the sustainability of tourism, stating: "The brand value of cities is measured not only by the assets they possess but by how they manage those assets. Making Istanbul a more accessible, more sustainable, more experience-focused and more competitive tourism destination is our shared responsibility. At this point, I would like to underline once again the power of public-private sector cooperation. The future of tourism can only be shaped by thinking together, producing together and acting together. We must take coordinated and visionary steps in every area, from infrastructure investments to promotional strategies, from digital transformation to human resources."

Also attending the program were IMM Deputy Secretary General Oktay Özel, IMM Tourism Department Head Hüseyin Gazi Coşan, IMM Tourism Platform President Ümit Öztürk, TURYİD President Kaya Demirer, İRO President Selçuk Eracun, as well as tourism sector representatives, executives of tourism organizations, invited guests and members of the press.