TREN

A meeting was held at the Swissotel The Bosphorus with the participation of the TÜROB Board of Directors and executives of WebBeds, the world's leading B2B room wholesaler and accommodation supplier.

The meeting, which opened with remarks and a company presentation by WebBeds Middle East and Africa Regional President Amr Ezzeldin, WebBeds COO Riyam Darkazally, WebBeds Vice President for Türkiye and North Africa Alaa Ezzeldine, and WebBeds Türkiye Manager Cansu Tüccar, continued with assessments by TÜROB President Müberra Eresin regarding developments and expectations in the sector.

Recording a 63% increase in 2021 compared to the previous year's sales figures, Türkiye became the most sought-after country in the region and the one with the highest growth. The average length of stay for guests in Türkiye was recorded as 4 days. While a significant increase in demand was observed particularly in July and August, only one-third of the 2019 figures could be reached. Taking these figures into account, there was consensus that it would be possible to further increase the existing potential through jointly developed promotional efforts and projects.

Attending the meeting on behalf of TÜROB were President Müberra Eresin, Vice Presidents Hediye Güral Gür and Armin Zerunyan, Secretary General İsmail Taşdemir, and Board Members Temel Aygün, Nuri Kalyoncu, Ayhan Hacıbektaşoğlu and Ziya Cihan.

About WebBeds: WebBeds (DOTW, FitRooms, JacTravel, lotsofhotels, sunhotels, totalstay, UmrahHoliday, Webjet), following its acquisitions of JacTravel and Destinations of The World (DOTW) in 2017 and 2018, consolidated its brand positioning and demonstrated to hoteliers how its expanding distribution network and impressive range of platforms can help promote properties more effectively.