TÜROB launches its 2017 marketing and promotion activities in Utrecht...

The Association of Turkish Hoteliers (TÜROB) is launching its 2017 marketing and promotion activities with the "Vakantiebeurs Tourism Fair" to be held in the city of Utrecht in the Netherlands.

TÜROB will take part in the fair, to be held between 10 and 15 January 2017, within the Turkey stand numbered F045, located in Hall 8.

TÜROB Chairman Timur Bayındır made a brief assessment of the fair. Emphasizing the importance the fair holds for the Benelux countries and the high number of visitors given its character as a consumer fair, Chairman Bayındır said: "Despite this year's decline, the Dutch market has long maintained its status as an important source market. We must be able to market products such as city breaks, cultural tourism and health tourism to the Dutch, who prefer our country especially in the mass tourism (sea-sand-sun) segment. Therefore, our Ministry, in cooperation with the private sector, needs to develop new strategies on marketing, destination management and tourism products. As TÜROB, we are working with all our might to strengthen Turkish tourism, and we are always ready to support it."

The official website of the fair:
http://www.vakantiebeurs.nl/en/Exposant.aspx