TÜROB kicks off its 2018 marathon in Utrecht...

The Association of Turkish Hoteliers (TUROB) is launching its 2018 promotional and marketing activities at the "Vakantiebeurs Tourism Fair" to be held in the city of Utrecht in the Netherlands.

TÜROB will take part in the fair, to be held on January 9-14, 2018, with stand number A040 located within the Türkiye stand in Hall 8. At the TÜROB stand, in addition to distributing various promotional and marketing materials aimed at promoting our country, bilateral meetings with industry professionals are planned.

TÜROB Chairman Timur Bayındır made a brief assessment of the fair and the market. Emphasizing the high number of visitors, particularly given the fair's importance for the Benelux countries and its character as a consumer fair, Chairman Bayındır said: "Especially over the past two years, we have experienced a significant decline in the European source markets. During this period, we increased our activities in destinations such as the Middle East, Iran, and the Balkans, where quick returns can be achieved. However, we cannot forget the fact that Europe is the most important market for Turkish tourism. Even though we are going through a temporary difficulty, in the medium and long term Europe will always be a prominent market. The number of tourists coming from the Netherlands fell below 1 million for the first time since 2003 in 2016, coming in at 906,000. While this shows that our presence in this market spans a long period and demonstrates our weight, it also sends us an important message. Therefore, as an industry, we must not give in to despair and neglect our main markets. By keeping our innovative strategies and tourism diplomacy strong, I believe we will win the market back. With my wishes that the fair will be beneficial for our country, I wish success to all my colleagues taking part."

Official website of the fair:
https://www.vakantiebeurs.nl/en/Exposant.aspx