TÜROB is participating in the IMEX Frankfurt 2026 International Tourism Fair.

TÜROB - the Turkish Hoteliers Association is participating in the IMEX Frankfurt 2026 International Tourism Fair, one of the world's leading international organizations in the MICE sector. The fair, being held for the 25th time this year, will take place in Frankfurt, Germany, from 19 to 21 May 2026.

Of great importance for the MICE sector, the IMEX Frankfurt Fair stands out particularly for its hosted buyer program. According to a statement made by the fair organization, approximately 4,000 hosted buyers from more than 80 countries are expected to attend this year. While it was noted that hosted buyer registrations have increased compared to the same period last year, the B2B meetings, sessions, panels, and conferences to be held as part of the fair are expected to contribute to shaping the outlook for the 2026 tourism season.

TÜROB will be represented at stand number C400 in Hall 8, prepared in cooperation with the Istanbul Chamber of Commerce (İTO), the Tourism Development and Education Foundation (TUGEV), and the Istanbul Convention and Visitors Bureau (ICVB), as well as at the Türkiye stand numbered C430 located within the Republic of Türkiye Ministry of Culture and Tourism and the Turkey Tourism Promotion and Development Agency (TGA).

You can find detailed information about the fair on IMEX Frankfurt's official website, frankfurt.imexevents.com.