TÜROB is attending ATM Dubai, the most important fair in the Middle East market...

TÜROB (the Association of Turkish Hoteliers) is continuing its 2017 international fair season with the Middle East market. The Arabian Travel Market (ATM) tourism fair will be held in the Emirate of Dubai, United Arab Emirates, from 24 to 27 April 2017. Through the fair, the aim is to increase our market share in the Middle East region, an extremely important source market for our country that is expected to invigorate the sector during the summer season.

Offering a brief assessment of the fair, TÜROB Vice President and Chair of the Fairs, Promotion and Marketing Committee Müberra Eresin said: "The most important advantages Türkiye has gained in the Middle East are religion, shared culture, nature, the lifting of visas, the abundance of transport options, and the frequent broadcasting of Turkish TV series on television. Meanwhile, certain unfavourable events that have recently occurred in our country have manifested themselves as a negative perception in the market. Nevertheless, we anticipate that this perception will be broken for the Middle East market in 2017."

Taking part in the fair within the Türkiye stand, TÜROB will, through the contacts it establishes, highlight the points of attraction in Türkiye, which is the priority overseas holiday destination for the region's citizens.

Arabian Travel Market (ATM)
Türkiye / TÜROB stand: EU8120
http://www.arabiantravelmarket.com/