TÜROB hosts tourism professionals from Singapore in cooperation with THY and the Singapore Travel Agents Association (NATAS)

As part of a familiarisation tour (famtrip) organised within the scope of the promotional and marketing activities carried out in cooperation between TÜROB and THY, travel agency owners and managers designated by the Singapore Travel Agents Association (NATAS) were hosted in Istanbul. Participants had the opportunity to examine the city's historical, cultural and touristic assets on site and were hosted by TÜROB member Armada Hotel.

Famtrip organisations, which enable international tourism professionals to experience Türkiye on site, play an important role in increasing market diversity and strengthening the perception of Türkiye in target countries. Thanks to these visits, agencies can get to know the destination directly and carry out their sales and marketing activities more effectively; thus, Türkiye's tourism potential reaches broader audiences on a global scale.

We thank our TÜROB member Armada Hotel for the valuable support they provided in the effective promotion of our country and Istanbul through this organisation.