TÜROB (Association of Turkish Hoteliers) takes action to give momentum to the Israeli market...

TÜROB (Association of Turkish Hoteliers) is taking part in the IMTM International Mediterranean Tourism Fair, to be held in Tel Aviv, Israel on 07-08 February, within the Türkiye stand coordinated by the Ministry of Culture and Tourism...

Commenting on the matter, TÜROB President Timur Bayındır said: "Israel is a country in a highly strategic position within the region we are in. As a source market, it holds particular importance for our sector. Even during the most difficult periods when our relations with Israel were not warm, as TÜROB we did not sever our ties with this market and continued our fair participations and contacts. Indeed, in recent years there has been positive movement in the market, and we believe we can increase this even further. Israel is among the few markets in which we recorded growth in 2016. Therefore, we must see the light here and do stronger marketing, using our energy correctly. One issue that must be taken into account in the market is that, when developing an advertising/promotion strategy, it should be borne in mind that approximately 1.5 million Israeli citizens of Arab origin (who read/speak Arabic) and 1.5 million of Russian origin (who speak/watch/read Russian) live in the country.

Turkish Airlines operates 9 daily and Pegasus 3 daily round-trip flights between Istanbul and Tel Aviv. This creates a significant transport and preference advantage for tourists who will come to our country from Israel or who will transit through our country. We must benefit from this advantage to the maximum. As part of our fair participation, we will have some special delegation visits and cooperation assessments in this regard. We believe the fair will be a success on behalf of our country."

For detailed information about the fair:
http://www.imtm-telaviv.com/