TÜROB and THY Hosted Tourism Professionals from the USA as Part of Joint Promotion and Marketing Efforts.

As part of the promotion and marketing activities carried out in cooperation between TÜROB (the Association of Turkish Hoteliers) and THY (Turkish Airlines), in a fam trip organization, the owners and managers of travel agencies who came to Istanbul from the United States had the opportunity to tour the city's historical and tourist sites. The guests were hosted by TÜROB member Eresin Hotels Sultanahmet.

Fam trips are among the most effective types of promotion, since these events give participants the chance to experience the destination firsthand. The participants expressed their satisfaction, noting in particular that Istanbul's Bosphorus route, historical sites, cultural infrastructure and rich dining options are extremely impressive for tourists and visitors.

As TÜROB, we are greatly pleased that the positive results of this event, which has continued for many years with our national airline THY, are reflected in our country's tourism.

We thank TÜROB member Eresin Hotels Sultanahmet for their support in promoting our country.