TÜROB and THY hosted tourism professionals from Munich.

Within the framework of an on-site promotional tour (famtrip) organized as part of the promotional and marketing activities carried out in cooperation between the Association of Turkish Hoteliers (TÜROB) and Turkish Airlines (THY), tourism professionals from Munich, Germany were hosted in Istanbul. The participants had the opportunity to examine the city's historical, cultural and touristic assets on site and were hosted by TÜROB member Wow Hotels İstanbul.

Since Germany is one of Türkiye's main tourism markets, such famtrip organizations are of great importance. Tourism professionals from Germany experiencing Türkiye firsthand both strengthens destination knowledge and increases the effectiveness of promotional activities. In this way, Türkiye's tourism potential is positioned more strongly in the German market, and a significant contribution is made to our country's international promotion.

Famtrip organizations, which enable international tourism professionals to experience Türkiye on site, play an important role in increasing market diversity and strengthening the perception of Türkiye in target countries. Thanks to these visits, the direct recognition of the destination makes promotional and marketing activities more effective.

With this organization, we thank our TÜROB member Wow Hotels İstanbul for the valuable support they provided to the effective promotion of our country and Istanbul.