TÜROB and THY Host Tourism Professionals from Portugal

As part of the promotion and marketing activities carried out in cooperation between the Association of Turkish Hoteliers (TÜROB) and Turkish Airlines (THY), tourism professionals from the Portuguese city of Porto were hosted in Istanbul within the framework of an on-site familiarization tour (famtrip). During the program, participants had the opportunity to experience the city’s prominent historical, cultural, and touristic sites firsthand, while their accommodation was hosted by TÜROB member Point Hotel Taksim.

Famtrip programs reinforce the perception of the destination by hosting tourism professionals from different markets in our country and contribute to the development of market diversity. The experiences gained on site make promotion and marketing processes more efficient, while also supporting Turkey’s international competitiveness.

We thank TÜROB member Point Hotel Taksim for its contribution and hospitality in this organization.