Turkish–Iranian tourism cooperation discussed at a meeting held in Madrid.

As part of the FITUR Tourism Fair held in the Spanish capital Madrid and regarded as one of the world's most important tourism events, a meeting was held by the Isfahan Chamber of Commerce with the aim of developing tourism relations between Türkiye and Iran, strengthening mutual promotional activities, and evaluating potential areas of cooperation.

The meeting was attended by İsmail Taşdemir, Secretary General of TÜROB – the Turkish Hoteliers Association, Board Member Nuri Kalyoncu, and Dr. Cemil Hakan Kılıç, General Manager of İCVB – the Istanbul Convention and Visitors Bureau, along with the Isfahan Chamber of Commerce and representatives of hotels and travel agencies operating in Iran. The discussions addressed more effectively promoting the tourism potential of both countries, ensuring the active participation of sector professionals in promotional activities, and increasing mutual tourist flows.

During the meeting, the Turkish delegation invited the Iranian sector representatives to take part with strong and broad participation in the ITF Istanbul Tourism Fair to be held on 24–25 September 2026. The aim is for this invitation to increase direct contacts between the tourism sectors of the two countries, pave the way for new collaborations, and give momentum to joint promotional efforts.

In addition, the meeting emphasised the importance of further strengthening, through cooperation in the field of tourism, the deep-rooted historical bonds and friendly relations between Türkiye and Iran. Views were exchanged on joint projects, events that would enhance cultural interaction, and new opportunities that could be developed through sustainable tourism models.

This meeting, held within the framework of the FITUR Tourism Fair, is expected to make concrete contributions to cooperation in the field of tourism between the two countries and to lay the groundwork for establishing lasting relationships among sector professionals.