Tourism Professionals Pleased with Strong Interest at FITUR Tourism Fair..

The FITUR Madrid Tourism Fair, regarded as a major meeting point that brings together participants from Latin America, Europe and Africa as well as Spain and ranks among the leading organizations in the tourism sector, opened its doors to visitors following the official opening ceremony held by King Felipe VI of Spain and his wife Queen Letizia. 

The fair is being held with the participation of approximately 8,360 stands from 104 different countries across 8 halls.

TÜROB is participating in the fair within the Türkiye stand, located in Hall 4 with a 350-square-meter area, organized by the Turkey Tourism Promotion and Development Agency (TGA). At the Türkiye stand, the original trophy of the 2023 UEFA Champions League final, to be held in Istanbul on Saturday, 10 June 2023, is also on display, and the Turkish Cuisine book is being promoted as well. Burak Akçapar, Ambassador of the Republic of Türkiye to the Kingdom of Spain, visited the Türkiye stand and exchanged views with the participants.

In a brief assessment after the first day, TÜROB President Müberra Eresin, who attended the fair, said: "There is a potential through which we can comfortably reach an annual figure of one million tourists to our country from Spain and Latin America. To achieve this, we are working intensively together with all our stakeholders, foremost among them the Ministry of Culture and Tourism and the Turkey Tourism Promotion and Development Agency. As of the first day of the fair, we are very pleased with the interest, which has exceeded the expectations of both ourselves and our colleagues participating from Türkiye. We will hopefully await the reflections of this positive atmosphere in the Spanish and Latin American markets in the short term."

The fair will be open to visitors until Sunday, 22 January 2023.