Together with the European Hotel Association, of which our Association is a member representing our country, we are launching the #togetherforhospitality campaign!

Together with the European Hotel Association (HOTREC), of which our Association is a member representing our country, we are launching the #togetherforhospitality campaign!

Together with HOTREC, which has decided to launch a new digital campaign to make the voice of the hospitality sector heard—a sector that has been deeply wounded by the pandemic conditions that have continued for more than a year—we invite all of our colleagues and travel lovers to emphasize the importance of the sustainability of the tourism and travel sector.

The COVID-19 pandemic has greatly affected the hospitality sector, and uncertainty still persists throughout the world, especially in Europe, with closures continuing. With the #togetherforhospitality campaign, we want to underline not only the importance of the hospitality sector's economic added value, but also, in fact, the importance—for human health—of preserving society's way of life and of the continuation of social life. Let us not forget that ensuring this continuity in compliance with the measures taken is the duty of both businesses and of us as members of society.

Without the hospitality sector, it is impossible not to feel a sense of loss reflecting our longings. Not only in economic terms, but also on a personal level: the sense of togetherness when sharing a meal, the travel experiences that change our lives, visiting new places, meeting our friends, exploring, and so much more...

The road to recovery may be somewhat long and difficult, but if we stand together, we can resist and return to the hotels, restaurants and cafés we love, and to social life.

Therefore, let us all support this process together, and please comply with the measures in order to protect our way of life as social beings and our economy! #TogetherForHospitality

To support this awareness initiative launched at the European level, you too can stand by our side with posts on social media supporting travel and tourism using the #TogetherForHospitality hashtag.

Help us bring hope to the sector. Trust our sector, join our campaign!