The Istanbul Tourism Fair (ITF) will be held in Istanbul on 25-26 September as an Official Business Partner of TUROB.

TUROB President Muberra Eresin attended the "Istanbul Tourism Fair" press conference at the Taksim Point Hotel, together with Dream Project Board Member Volkan Ataman.

@istanbulturizmfuari (ITF) will be held for the third time this year, on 25-26 September 2025, at the Yenikapi - Eurasia Show and Art Center. Speaking at the meeting, Dream Project Board Member Volkan Ataman stated that the fair area has grown by 30 percent this year, while the hosted buyer (professional buyer) program has been expanded threefold. Noting that more than 15,000 visitors from 50 countries are expected, Ataman conveyed that the fair is planned to be open exclusively to professionals, and that with a sound-ban policy participants will be able to conduct their B2B meetings efficiently. Ataman emphasized that, with the fair coinciding with the hotel contract period, it will also offer an important platform for the sector in terms of accommodation agreements, and noted that with the support of TUROB and TURSAB, 250 foreign and 2,500 domestic sector representatives have been invited to the fair.

TUROB President Muberra Eresin, for her part, stated in her speech that MICE tourism (meetings, incentives, conferences and events tourism) is a priority and strategic field for Turkiye. Eresin said that the Istanbul Tourism Fair would contribute not only to new collaborations but also to the promotion of our country and to the international recognition of the tourism sector. She also expressed that, thanks to the hosted buyer program, the professional buyers coming from abroad would contribute to marketing, promotion and regional development through the connections they establish. Noting that the panels, talks and seminars would support sectoral development, Eresin stated that, as TUROB, they were pleased to be among the Business Partners of the fair and that they invited all sector representatives to attend ITF 2025.

The meeting was also attended, on behalf of TUROB, by Secretary General Ismail Tasdemir, Board Members Mustafa Topaloglu and Nuri Kalyoncu, and International Relations Officer Gulin Tufekci.