THE EVIL EYE BEAD IS NOW AN EMOJI

Following an application by the Ministry of Culture and Tourism, the Evil Eye Bead (Nazar Boncuğu) has now been added to the worldwide emoji list. With its application, the Ministry of Culture and Tourism has included the "Nazar Boncuğu" (Evil Eye Bead), one of the important symbols of Anatolian culture, among emojis, which have become an indispensable element of social media. The application, submitted to the UNICODE consortium, a non-profit organization that works to determine and popularize internet emojis around the world, as part of the Turkey Home promotional campaign, has been concluded.

As a result of the application made on November 30, 2017 by the Directorate General of Promotion, which runs the Turkey Home campaign, the process regarding the "Nazar Boncuğu" (Evil Eye Bead) called "Evil Eye Bead" in English was concluded as of July 16. The "Nazar Boncuğu" (Evil Eye Bead) emoji, which initially began to be used in the web version of the Twitter social media platform, is expected to spread to all channels and platforms in the coming days.