The Association of Turkish Hoteliers continues to invest in Iran...

The Association of Turkish Hoteliers continues to invest in Iran, from which we host more than 2 million tourists per year…

The Association of Turkish Hoteliers (TÜROB) is continuing its promotion and marketing activities targeting Iran, which is among Türkiye's largest tourism markets. TÜROB's special programs continue to target the Iranian market, which has surpassed the 1.5 million level over the past three years, reached a record level of 2.3 million as of the first 11 months of 2017, and is estimated to approach the 2.5 million level by the end of the year. Ahead of the TITE International Tourism Fair to be held in Tehran between January 23 and 26, 2018, a workshop and gala program with around 400 participants is being planned, with the support of the Ministry of Culture and Tourism and the organization of TÜROB and Sea Travel.

Making an assessment on the matter, TÜROB Vice Chair and Chair of the Fairs, Promotion and Marketing Committee Müberra Eresin recalled that the number of Iranian tourists coming to Türkiye was approaching 2.5 million, and indicated that they would continue to invest in the Iranian market, which has gained a fine momentum, in terms of promotion and marketing. She said: "Iran has made a great leap forward in recent years, entering our list of important source markets in a short time. In fact, as TÜROB, we have placed great importance on this market for the past 5 years, and frankly we believe we are reaping the rewards of our efforts. Having captured such momentum, keeping the market strong is our top priority. In addition to our fair participation, we have planned a workshop and gala program one day before the fair, bringing together the buyers we have invited from Tehran and all surrounding regions, where we can increase our relations and cooperation. Our Ministry also attaches importance to this market and has not withheld its support from us. Within the scope of the workshop and the fair, our primary goal will be to market our destinations. We believe we will see the positive results of these initiatives during Nowruz, Iran's biggest holiday."

TÜROB will participate in the fair within the Türkiye stand coordinated by the Ministry of Culture and Tourism.

For detailed information about the fair;
http://www.titexgroup.com/iran-htt