The "Ada Kıbrıs" brand was launched in Istanbul.

TÜROB President Müberra Eresin, together with a delegation comprising TÜROB Vice President Hediye Güral Gür, TÜROB Secretary General İsmail Taşdemir, and Board Members Banu Dedeman, Mustafa Topaloğlu and Ayhan Hacıbektaşoğlu, attended the launch meeting of the "Ada Kıbrıs" project, prepared for the Turkish market with the aim of developing the tourism potential of the Turkish Republic of Northern Cyprus (TRNC).

At the meeting, TRNC President Ersin Tatar, Vice President of the Republic of Türkiye Cevdet Yılmaz, TRNC Prime Minister Ünal Üstel, TRNC Deputy Prime Minister and Minister of Tourism, Culture, Youth and Environment Fikri Ataoğlu, and Minister of Culture and Tourism of the Republic of Türkiye Mehmet Nuri Ersoy delivered speeches about the project.

In his speech, Minister of Culture and Tourism Mehmet Nuri Ersoy stated that, under the Economic and Financial Cooperation Agreement updated annually between Türkiye and the TRNC, the "Ada Kıbrıs" brand had been placed at the center of this year's promotional activities. Recalling that the TRNC had focused more on markets outside Türkiye in previous years, Ersoy stated that, as of 2025 and in line with the TRNC's special request, a significant portion of the promotional budget would be allocated to the Turkish market. As part of the campaign, advertising films will be broadcast on 40 national television channels and in 960 cinema halls, while an intensive communication process will be carried out on social media.

As TÜROB, we wish this project all the best for the tourism of our motherland's sister homeland, the TRNC.