September 27 World Tourism Day message from TÜROB President Müberra Eresin...

According to data from the World Tourism Organization, the number of international tourists reached 1.4 billion in 2018. By 2030, this figure is expected to approach 2 billion. Today, the tourism sector is the world's 3rd-largest export sector after chemicals and fuel. The scale of global tourism and its impact on many other sectors are increasingly coming to the fore.

In today's world, where we live dependent on knowledge and innovation, we need not only new tools and technologies but also a new vision and way of thinking. By using innovation and digital advances, we must aim to empower local communities and improve effective resource management, and thereby carry tourism toward broader sustainable development goals.

We believe that, with its ever dynamic and multifaceted structure, our sector is the greatest and most impartial force uniting the world and its societies. That is why, as TÜROB, we are working to develop innovative projects and partnerships.

On this occasion, I hope for a world tourism that is governed by global ethical rules and able to act with conscious and responsible principles, and I congratulate all my colleagues on September 27 World Tourism Day.