Scandinavian social media influencers in İstanbul

The Association of Turkish Hoteliers (TÜROB) is holding a notable promotional event in cooperation with the Ministry of Culture and Tourism, the Stockholm Tourism Counsellor's Office and Turkish Airlines. The most prominent social media influencers and opinion leaders of the Scandinavian region have come to İstanbul.

The Association of Turkish Hoteliers (TÜROB) is undertaking an important promotional event in cooperation with the Ministry of Culture and Tourism, the Stockholm Tourism Counsellor's Office and Turkish Airlines. As part of a project carried out by Lifestyle, one of Sweden's leading entertainment publications, the most prominent social media influencers and opinion leaders of the Scandinavian region will come together in İstanbul. The influencers, a term used to describe people who have millions of followers through channels such as Instagram, YouTube, Facebook, Twitter and personal blog pages, and who share their experiences of a product or brand with their followers, will be hosted in İstanbul between April 5 and 9.

To be delivered to wide audiences
The 8 influencers, who will explore İstanbul over 5 days together with a cameraman, will have their experiences, likes and recommendations turned into a special show video by Lifestyle under the #Goİstanbul, #Exploreİstanbul and #Experienceİstanbul campaign, which will be shown on the social media accounts of the 8 influencers and across various channels, preceded each time by intro videos of Türkiye and THY. In addition, after the event, the notes from the İstanbul adventure will be featured on the pages of 50 different bloggers. Through the digital interactions to be established both during and after the event, the aim is for the campaign to reach wide audiences and, through the recommendations of celebrated names that the Scandinavian region trusts, respects and admires, to create a different perception of İstanbul. As part of this project, the 8 influencers and their cameramen will be hosted by TÜROB member Conrad İstanbul Bosphorus, one of İstanbul's most prestigious hotels.