Record expectations in the Iranian tourism market
The Iranian tourism market is on the rise again. Tourist arrivals from Iran will accelerate in March. The Association of Turkish Hoteliers (TÜROB) announced that more than 2 million Iranian tourists are expected to visit Turkey this year, and that the 2.5 million record set in 2017 could be surpassed in 2023.
Iran, one of Turkey’s largest tourism markets, is once again eyeing a record after the pandemic delay. The Iranian market, which was among the countries sending the most tourists to Turkey before the pandemic, is on the rise again. With the positive signals coming from this market in the first month of the year, more than 2 million Iranian tourists are projected to visit Turkey this year, and there is an expectation that the 2.5 million record set in 2017 could be surpassed in 2023.
The Association of Turkish Hoteliers (TÜROB) has once again accelerated its promotion and marketing efforts. With Iran being the first stop during the pandemic period, the workshop held in Tehran through the cooperation of TÜROB and one of the market’s leading travel agencies, Sea Travel, drew great interest from Iranian tourism professionals. The workshop, cited as the largest tourism event organized in Iran following the pandemic, and the subsequent gala night were attended by hoteliers from Istanbul, Izmir, Van, Bursa, Sapanca, Kuşadası and Bodrum, as well as representatives of more than 400 travel agencies from Iran.
Following the workshop, TÜROB prepared a report sharing the sector’s projections regarding the Iranian market. The report, which emphasized that the Iranian tourism market will continue its rise this year, drew attention to the expectation that Iranians will once again flock to Turkey, particularly during the Nowruz period in March.