Promotional event held for the "Istanbul Simit", registered with a geographical indication.

Müberra Eresin, President of the Association of Turkish Hoteliers (TÜROB), attended the promotional event held in Eminönü Yeni Cami Çiçekçiler Çarşısı Square in cooperation with the Istanbul Governorship, Fatih Municipality and the Istanbul Commodity Exchange regarding the Istanbul Simit's receipt of a geographical indication.

The event was attended by Istanbul Governor Mr. Davut Gül, Fatih Mayor Mehmet Ergün Turan and Istanbul Commodity Exchange Chairman of the Board Ali Kopuz, as well as Istanbul Chamber of Commerce (İTO) President Şekib Avdagiç, İTO Board Member and Tourism Development and Education Foundation (TUGEV) Vice President Bahadır Yaşık, TÜROB Secretary General İsmail Taşdemir, representatives of public institutions, the private sector and the media, along with numerous guests and tourists.

At the event, the work carried out in connection with the Istanbul Simit's being registered by the Turkish Patent and Trademark Office and joining the ranks of products with a geographical indication, the protection of the product, the establishment of its standards and the goals for promoting it on an international scale were addressed. In the speeches delivered, the importance of protecting the Istanbul Simit, one of the important elements of Istanbul's cultural and gastronomic heritage, passing it on to future generations and promoting it on an international scale was emphasized. It was stated that geographical indication registration does not merely mean recording a product, but also means safeguarding Istanbul's cultural memory and culinary heritage, while attention was drawn to the need to protect the product within the framework of certain standards from its production to its presentation.

Following the speeches, the production, sale and inspection processes of the Istanbul Simit were demonstrated symbolically. As part of the program, simit, cheese and ayran were served to participants and tourists.