President Eresin attends the "Future of the MICE Sector" meeting.

Turkish Hoteliers Association (TUROB) President Muberra Eresin attended the meeting titled "The Future of the MICE Sector," which brought together sector stakeholders and was organized under the chairmanship of Istanbul Chamber of Commerce (ITO) and Tourism Development and Education Foundation (TUGEV) Chairman Sekib Avdagic and the coordination of ITO Board Member and TUGEV Deputy Chairman Bahadir Yasik. At the meeting, the contribution of congress and event tourism to the Turkish economy, Istanbul's potential in this field and cooperation models were discussed.

The agenda included the congress support packages implemented by rival countries and cities, the incentives to be provided for Istanbul's congress tourism, the collaborations to be established with public and private sector stakeholders, the economic returns of congress tourism, promotional activities and the contributions offered by digital platforms such as Meetingturkiye.com. In addition, the importance of making Turkiye more visible in international congresses through new practices such as the congress ambassador model was emphasized.

In his speech, TUROB President Muberra Eresin drew attention to the need for joint steps to be taken among all stakeholders for the development of the sector, and to the high potential Istanbul holds in terms of congress and event tourism. Eresin stated that, in order for this potential to be realized, collaborations between the public and private sectors must be increased. He noted that the MICE (Meetings, Incentives, Conferences and Events) sector holds strategic importance not only economically but also in terms of Turkiye's image in the international arena.

The meeting was attended by Istanbul Deputy Governor Mehmet Sulun, Istanbul Provincial Director of Culture and Tourism Huseyin Keskin, Istanbul Metropolitan Municipality Deputy Secretary General Oktay Ozel, Head of the Culture Department Tolga Volkan Aslan, Advisor to the IMM President and Director of the Istanbul Tourism Platform Umit Ozturk, TUROB Secretary General Ismail Tasdemir, TGA Acting General Manager Sinan Seha Turkseven, Deputy General Manager Dr. Elif Balci Fisunoglu, Board Members Emel Elik Bezaroglu, Ismet Omer Oztanik, Yucel Ozalp, Muhterem Turantaylak, UKTAS Deputy Chairman Selcuk Boynuegri, THY, Pegasus Airlines, PCOs operating in the sector, and representatives of TUGEV and ICVB.