IMEX Frankfurt has opened its doors to visitors.

IMEX Frankfurt, regarded as one of the most important promotional events in the world for the MICE (Congress, Meeting, and Event) sector, opened its doors to visitors this year under the motto "Design Matters."
 
Attending the fair are TÜROB President Müberra Eresin, İTO Board Member and TUGEV Deputy President Bahadır Yaşık, TÜROB Vice President Taner Yallagöz, Secretary General İsmail Taşdemir, Board Members Ayhan Hüzmeli, Banu Dedeman, and Nuri Kalyoncu, Board Advisors Armin Zerunyan and Göksenin Kürkçü, along with representatives of the Ministry, TGA, TUGEV, and ICVB and of sector institutions and organizations.
 
TÜROB is participating in the fair with a stand prepared in cooperation with the Istanbul Chamber of Commerce (İTO), the Tourism Development and Education Foundation (TUGEV), and the Istanbul Convention and Visitors Bureau (ICVB), as well as with the Türkiye stand located within the Republic of Türkiye Ministry of Culture and Tourism and the Turkey Tourism Promotion and Development Agency (TGA).
 
Of great importance for the MICE sector, the IMEX Frankfurt Fair stands out particularly for its hosted buyer program. According to a statement made by the fair organization, approximately 4,000 hosted buyers from more than 80 countries are expected to attend this year. While it was noted that hosted buyer registrations have increased compared to the same period last year, the B2B meetings, sessions, panels, and conferences to be held as part of the fair are expected to contribute to shaping the outlook for the 2026 tourism season.
 
The fair will conclude on Thursday, 21 May 2026.