Hüzmeli Attended the Hong Kong Tourism Fair (ITE 2025).

Ayhan Hüzmeli, a Board Member of the Association of Turkish Hoteliers (TÜROB), attended the ITE 2025 Hong Kong Tourism Fair, closely following developments in the sector and sharing his observations.

The Hong Kong Tourism Fair (ITE 2025), one of Asia's leading international tourism events, was held from June 12 to 15, 2025, at the Hong Kong Convention and Exhibition Centre. Focusing on both individual travel and MICE (Meetings, Incentives, Conferences and Events) tourism, the fair brought together the sector's leading representatives over four days.

Held for the 39th time this year, ITE also celebrated its 20th year in the MICE format. The event recorded a growth of 6.8% compared to the previous year, hosting more than 500 participants from 60 countries and nearly 7,500 hosted buyers. This year, Seoul, Belarus and Uzbekistan participated in the fair for the first time. Türkiye, for its part, last took part in the fair in 2019.

ITE 2025 stood out overall as a regionally oriented event. At the fair, where there was a limited number of participants from the European market, the booth designs were kept simple, and the majority of the briefing sessions and conferences were held only in Chinese. This made access difficult for international participants.