Happy World Tourist Guide Day on 21 February.

Happy International Tourist Guide Day – 21 February!

Tourist guides, who successfully represent Türkiye’s deep-rooted historical heritage, rich cultural legacy and tourism values on national and international platforms, are among the most important building blocks of our sector. The guiding profession assumes a strategic responsibility not only in promoting destinations, but also in cultural transmission, accurate information and strengthening the country’s image.

With their knowledge and expertise, professional tourist guides contribute to the preservation of cultural heritage and play an active role in the development of a sustainable tourism approach. In this respect, the guiding profession is among the fundamental elements that directly affect the quality of the tourism sector and the standard of service it provides.

World Tourist Guide Day, celebrated on 21 February at the international level under the leadership of the World Federation of Tourist Guide Associations (WFTGA) since 1990, and in our country through various events since 1997, aims to draw attention to the importance of the profession, reinforce its prestige and raise public awareness.

On the occasion of this meaningful day, we celebrate the World Tourist Guide Day on 21 February for all our tourist guides, who are among the valuable stakeholders of the tourism sector, and we wish them ever-greater success in their professional careers.

Respectfully,

TÜROB - Turkish Hoteliers Association
Müberra Eresin
President