Happy World Tourism Day, 27 September!

Tourism, with its dynamic and multifaceted structure, is not only the greatest and most impartial force uniting the world and societies, but also the sector in which friendship and togetherness are most emphasized, removing borders and differences.

It is our most important duty to embrace the culture of tourism and travel, which offers the opportunity to get to know and discover the world and which opens the doors of empathy and tolerance free from our prejudices, and to adopt a management approach grounded in an awareness of sustainability and responsibility.

Today, the tourism sector, in addition to being the world’s third-largest export sector after chemicals and fuels, has become an important tool in raising the welfare levels of countries through the contributions it makes to the economy and employment. The size of global tourism and its impact on many other sectors come to the fore more prominently with each passing day.

We aim to strengthen the local community and culture, to improve effective resource management, and to carry tourism toward the sustainable development goals together with broader audiences.

With these feelings and thoughts, hoping for a world of tourism in which ethical rules prevail and which can act on conscious principles, within a world order where human life is held at the highest level in every field, I celebrate, on behalf of myself and the Board of Directors of the Association of Turkish Hoteliers, the World Tourism Day of 27 September for all the laborers and stakeholders of tourism and for my colleagues!

Müberra ERESİN

President of TÜROB – Association of Turkish Hoteliers