Happy 15-22 April Tourism Week...

Dear Colleagues,

Esteemed Travel Enthusiasts,

Due to the COVID-19 pandemic, which has negatively affected our country along with the entire world and which we have been battling for over a year, the tourism sector was among those most severely disrupted.

This year, for the second year running, we celebrate Tourism Week, which we observe every year between 15-22 April, a little ruefully and a little anxiously because of the pandemic, but still full of hope and with our love of travel undiminished.

In this period, when our freedom of movement has dropped to almost zero and we have been conducting our business lives, and perhaps our private lives, equivalently through virtual means, we have found no remedy for our inner desire to roam, discover and travel, nor is finding one possible.

We believe that before long we will once again be able to lift the borders and travel with great empathy and tolerance, full of enthusiasm, resting and enriching our souls and minds.

We are now working harder than ever to host you, to delight in your happiness, and to be the catalyst for your most beautiful experiences; support us along this path.

Share photos of your most recent holiday spent in Turkey, one of the world's foremost centers of attraction, with the hashtags #TurizmİçinElele #TogetherForHospitality, so that we never forget the power of tourism and travel in our lives and continue to be a source of inspiration all together...

We, as the Association of Turkish Hoteliers, will always continue to act responsibly and to work to add value to our country in the best possible way.

We embrace you with love and longing...

Müberra ERESİN

President of TÜROB