FITUR Madrid Tourism Fair Has Concluded...

The FITUR Tourism Fair—regarded as one of the most important tourism promotion organizations held in Europe, and at which Türkiye was represented this year with a 400-square-meter stand and 34 co-exhibitors under the auspices of the Ministry of Culture and Tourism of the Republic of Türkiye, the coordination of the Turkish Tourism Promotion and Development Agency, and the support of the Madrid Culture and Promotion Counselor's Office—has concluded in Madrid, the capital of Spain.

TÜROB President Müberra Eresin, who attended the fair, came together and held bilateral talks with the professionals attending the fair—chief among them Ambassador of the Republic of Türkiye to Madrid Nükhet Küçükel Ezberci, TGA Deputy General Manager Dr. Elif Balcı Fisunoğlu, TGA Exhibition and Fair Director Gökçe Gökçeel Karahan, and Madrid Culture and Promotion Counselor Hale Yalçıner—accompanied by TÜROB Secretary General İsmail Taşdemir and TÜROB Board Members Mustafa Topaloğlu, Nuri Kalyoncu, and Ayhan Hacıbektaşoğlu.

This year, the fair, which celebrated its 45th anniversary, was attended by 9,500 institutions/organizations from a total of 156 countries across 884 stand areas. It was announced that the fair, officially opened with the participation of King Felipe and Queen Letizia of Spain, was attended by 255,000 visitors, 155,000 of them professionals, and that the 5-day fair's contribution to Madrid's city economy was approximately 445 million euros.

According to UNWTO-World Tourism Organization data, the number of global visitors worldwide reached 1.4 billion this year, while tourism spending reached 1.9 trillion dollars. Spain earned 126 billion euros in revenue with 94 million visitors, while the city of Madrid hosted 16 million visitors and earned 16 billion euros in revenue.

The next FITUR Tourism Fair will take place in Madrid on January 21-25, 2026.