FITUR Brought the Tourism Industry Together at the First In-Person Event of 2022...
Despite the trade fairs cancelled or postponed across Europe due to the impact of COVID-19, the 42nd FITUR Madrid Tourism Fair opened its doors to visitors under strict health controls. The opening was attended by King Felipe VI of Spain and his wife, Queen Letizia.
Contrary to expectations, the fair began with a very strong turnout, featuring around 7,000 stands from 107 different countries across a total of 8 halls.
TÜROB is among the exhibitors at the Türkiye stand organized at the event by the Turkey Tourism Promotion and Development Agency (TGA). The first visitors to the Türkiye stand were Türkiye's Ambassador to Madrid, Burak Akçapar, and the Secretary-General of the World Tourism Organization (UNWTO), Zurab Pololikashvili.
In a brief assessment after the first day, TÜROB President Müberra Eresin, who attended the fair, said: "Tourism must learn to live with the pandemic. This is the only way to grow and succeed. Both we and our colleagues attending from Türkiye are pleased with the interest shown on the first day of the fair, which exceeded our expectations. We will hopefully await the short-term reflections of this positive atmosphere in the Spanish and Latin American markets."
Contrary to expectations, the fair began with a very strong turnout, featuring around 7,000 stands from 107 different countries across a total of 8 halls.
TÜROB is among the exhibitors at the Türkiye stand organized at the event by the Turkey Tourism Promotion and Development Agency (TGA). The first visitors to the Türkiye stand were Türkiye's Ambassador to Madrid, Burak Akçapar, and the Secretary-General of the World Tourism Organization (UNWTO), Zurab Pololikashvili.
In a brief assessment after the first day, TÜROB President Müberra Eresin, who attended the fair, said: "Tourism must learn to live with the pandemic. This is the only way to grow and succeed. Both we and our colleagues attending from Türkiye are pleased with the interest shown on the first day of the fair, which exceeded our expectations. We will hopefully await the short-term reflections of this positive atmosphere in the Spanish and Latin American markets."