Eskişehir's tourism opportunities were assessed...

Under the auspices of the Eskişehir Governorate and hosted by the Eskişehir Chamber of Industry (ESO), a meeting was held as a result of the protocol signed between the Bursa Eskişehir Bilecik Development Agency (BEBKA) and Anadolu University, in which Eskişehir's tourism potential was examined and the Spatial Analysis of Eskişehir's Tourism Resources/Themes and the Tourism Marketing Strategy were assessed.

The meeting, chaired by Eskişehir Deputy Governor Akın Ağca, was attended by Eskişehir Chamber of Industry President Celalettin Kesikbaş, BEBKA Secretary General İsmail Gerim, ESO Vice Presidents Fatih Düş and Sinan Özeçoğlu, Anadolu University Faculty of Tourism Prof. Dr. Semra Günay Aktaş, BEBKA Eskişehir Investment Support Office Coordinator Güliz Ünal, ETO Board Member Bülent Şarlar, EOSB Project Manager Sedat Telçeken, TÜRSAB Provincial Representative Özgür Ersoy, TÜROB Provincial Representative Kaan Erdin, BEBKA staff member Aziz Türk, ESO Board and Council Members, and BEBKA representatives.

The meeting addressed how the tourism promotion activities of the province of Eskişehir could be managed in a more planned and focused manner. At the meeting, project representative Prof. Dr. Semra Günay Aktaş presented to the participants a strategy proposal prepared in light of the findings obtained from the work carried out to date. The strategy presentation covered target markets aimed at tourists and types of tourism.

It should reach the summit in Anatolia

Offering his assessment following the informational presentation, ESO President Celalettin Kesikbaş said, "It is not an easy project to carry out; it requires a great deal of time and effort. With so much information compiled, from now on we need to bring the desired goals to fruition. The story of Eskişehir needs to be created. As ESO, we are ready to do our utmost in this effort, which will increase the brand value of Eskişehir."

Speaking at the meeting, BEBKA Secretary General İsmail Gerim said, "Tourism strategies must be determined according to each society and each culture. Accordingly, marketing and communication strategies must also be determined. In this regard, we attach importance to the interaction of our cities with one another in their work. We believe that Eskişehir will be one of the provinces to reach the summit in tourism in the Anatolian Region. I believe that our Eskişehir Governorate and our Chamber of Industry will support the tourism strategy development project that has been undertaken. I thank everyone in advance."

Following the meeting, the views and suggestions of business community representatives were received.