Digital Vision Summit Organization held...

The Digital Vision Summit Organization, held in cooperation between our Association and "Vision Lab Digital Communication and Performance Agency" to convey how the tourism sector, which is going through difficult days, should use its digital channels to increase its domestic and global sales, took place at the Elite World Hotel.

At the seminar, where best practices were presented on the visibility and efficiency of businesses in the fields of social media, digital marketing and e-commerce, an interactive event was held with presentations by representatives of the companies Vision Lab, Listelist, Revotas, Media Republic, Google and Innovathink.

Delivering the opening speech, TÜROB Chairman of the Board Timur Bayındır said that they had given space to differing views from all fields in the search for a way forward in tourism. Touching on technological developments in recent years, Bayındır stated that they closely follow technological developments and that they had organized this summit in order to increase efficiency in sales channels.

At the panel, Google Türkiye Business Development Specialist Gizem Mulhan and Google Türkiye Digital Marketing Consultant Elif Sarıkaya first gave a presentation titled "Digital Opportunities in Tourism."

Mulhan and Sarıkaya shared information about the customer journey, sector trends and Google Adwords.

Vision Lab COO Erdal Bezaroğlu, for his part, drew attention to the necessity for representatives of the accommodation sector, beyond being listed on portals and in the portfolios of travel agencies, to set aside a budget and advertise on Google and other digital channels.

Noting that hotels host many different products, Bezaroğlu stated that not only accommodation but also products such as fitness, SPA, congress-meeting events and weddings should be presented to consumers through promotion and advertising efforts.

Listelist.com Founder Ahmet Kırtok, meanwhile, gave a presentation on the new-generation media and the new-generation consumer. Kırtok provided information about the criteria that the new-generation consumer values. Kırtok stated that the new-generation consumer should not be understood as merely young people, but rather should be perceived as those who closely follow web trends.

Media Republic Director Şafak Cömertoğlu also drew attention to the efficiency and effectiveness of "integrated efforts" carried out by using both digital media and traditional media.

Revotas Co-Founder Çağhan Yaylagül gave the participants a presentation on marketing automation.

Finally, Innovathink provided information on the subject of digital transformation and optimization.