Coronavirus solidarity from hotels; the 4U Project...

TÜROB has included Türkiye’s hotels in the 4U! (For You!) project, launched in Europe to express solidarity with cities affected by the coronavirus. In the initiative in question, hotels turn on the lights of certain empty rooms in the evening hours so that the 4U! message is projected onto the windows.

While the project, launched by the Hungarian Hotel Association with the support of the European hotel association (HOTREC), in which hotels turn on the lights of certain empty rooms in the evening hours to display the 4U! (For You!) message on their windows, the Association of Turkish Hoteliers (TÜROB) has also included Türkiye in the project. TÜROB issued an informational announcement to its members about the initiative in question.

In a statement on the matter, TÜROB President Müberra Eresin noted that, in these days when we so greatly need togetherness, inspiration and hope, TÜROB members wishing to take part in the project—which will begin each evening at 20:30 and last 30 minutes—can turn on the lights of empty hotel rooms they designate and project the 4U! message onto the windows. Stating that photographs of this message can be shared on social media channels with the hashtags #Light4Eachother and #Light4U, Eresin said that the photographs in question would also be shared on TÜROB’s social media accounts.

It first began in Europe

The 4U! (For You) project was launched as a support movement in some European cities, particularly within the tourism and service sector. In the project, hotels turn on the lights of certain empty rooms in the evening hours so that the 4U! message appears on the windows. With the participation of Türkiye’s hotels in this initiative, it will be expressed that the country stands in solidarity with other countries and cities affected by the coronavirus, and at the same time that getting through this period is only possible if countries and people act together, support one another and show empathy. Once the photographs in question are sent to TÜROB, they will also be shared on TÜROB’s social media accounts.