ÇEŞTOB, one of Çeşme's most important professional associations, becomes a member of the Association of Turkish Hoteliers...

A major alliance in the accommodation sector

ÇEŞTOB, one of the most important professional associations of Çeşme, one of Türkiye's most popular holiday resorts, has become a member of the Association of Turkish Hoteliers

The hoteliers of Çeşme, one of Türkiye's most popular tourist resorts, are joining forces with the Association of Turkish Hoteliers (TÜROB). The Çeşme Tourism Hoteliers Association (ÇEŞTOB), the umbrella organization of Çeşme's hotels, has become a member of TÜROB. In a statement on the matter, TÜROB President Müberra Eresin said that the talks that had been ongoing between the two associations for some time had been concluded, and that they were pleased and gratified that the Çeşme Tourism Hoteliers Association had become a member of TÜROB. Stating that this cooperation is an expression of solidarity for the accommodation sector, which has been going through a difficult period during the pandemic, Eresin said that TÜROB and ÇEŞTOB would also cooperate on the implementation of the Çeşme Tourism Project recently announced by the Ministry of Culture and Tourism of the Republic of Türkiye. Eresin also noted that they would assess and announce the membership requests coming in from all parts of Türkiye.

A long-established institution of the Aegean

ÇEŞTOB President Yakup Demir, for his part, stated that it was gratifying for the two institutions to create synergy, saying, "We wanted to be part of TÜROB. We will share TÜROB's knowledge and experience with our members." Pointing out that 70 percent of Çeşme's domestic market guests come from the Marmara Region, Demir emphasized that, for this reason, they had concluded that acting jointly with TÜROB and discussing projects together would be more beneficial.

The Çeşme Tourism Hoteliers Association was established in 1990 to advance Çeşme tourism. ÇEŞTOB has nearly 120 members.