At the ITB Berlin Fair, TÜROB closely targets the German market...

The senior management of the Association of Turkish Hoteliers (TÜROB) will this time hold meetings in Germany, one of Türkiye’s largest tourism markets. TÜROB President Timur Bayındır stated that they will obtain the most up-to-date forecasts for 2017 at the ITB Berlin Tourism Fair held on March 8-12. Bayındır expressed that, in terms of the ‘Bring Your Neighbor Along’ campaign launched by esteemed President Recep Tayyip Erdoğan, they also expect the promotional activities at the fair to bring concrete and productive results.

The Association of Turkish Hoteliers (TÜROB), which continues its international promotional activities without interruption, is keeping up its fair marathon. TÜROB’s senior management will this time visit Germany, one of Türkiye’s largest tourism markets, and hold meetings there. TÜROB will participate in the ITB Berlin Tourism Fair, to be held in Berlin for the 51st time between March 8-12, 2017, within the Türkiye stand coordinated by the Ministry of Culture and Tourism. ITB Berlin, in which 187 countries from 5 continents participate, is regarded as the world’s largest and most important Tourism Fair in terms of business volume. At the ‘ITB Berlin Convention’ events organized as part of the organization, the aim is to create a positive impact especially on image and perception through presentations on the promotion of Türkiye to be delivered by the Ministry of Culture and Tourism. Bayındır expressed that, in terms of the ‘Bring Your Neighbor Along’ campaign launched by esteemed President Recep Tayyip Erdoğan, they also expect the promotional activities at the fair to bring concrete and productive results. Bayındır said: “This campaign will, in a sense, get started together with this fair. In addition to German tourists, the Turks in the country also present significant potential for tourism. We must take advantage of this.”

The course of 2017 will become clear
Stating that ITB Berlin is very important for Türkiye in two respects, Bayındır said: “First, Germany is one of our most important source markets—indeed, we can say the foremost one. Second, ITB Berlin is the most important organization that takes the pulse of the tourism sector worldwide. Through our participation in this fair, we can obtain the most up-to-date forecasts for 2017, both regarding the business volume that will come from Germany and on a sectoral level.” Recalling that this year the Ministry of Culture and Tourism has a session on behalf of Türkiye at the ‘ITB Convention’, Bayındır said: “This will be an important opportunity for us to express ourselves. Unfortunately, our sector is still in a period of stagnation. As our Association has long advocated regarding the inclusion of all of Türkiye within the scope of fuel support, the inclusion of İstanbul Sabiha Gökçen and Erzurum Airports within the scope of the support, as announced last week by our Minister Mr. Nabi Avcı, is an important development. Announcing this news ahead of the Germany Fair will come back as a positive impact.”

INFORMATION NOTE:
Türkiye stand:
Hall No: 3. 2 / Stand No: 201, Türkei Stand
Fair address:
Messe Berlin GmbH, Hall No: 3. 2 / Stand No: 201, Türkei Stand (Türkiye stand), Messedamm 22, 14055 Berlin
Official fair website:
http://www.itb-berlin.de/en/ITBBerlin/ITBBerlinConvention/